Broadcast idiot box is expected to receive more ad dollars than newspapers this year, according to a study by the fairness investment firm Veronis Suhler Stevenson. If it does, VSS discovered, it would be the first clock time in U.S. history that newspapers will have been displaced by television. As reported by Reuters, the study predicted that circularise TV will earn around $51 million versus $46.8 million for newspapers. (It was not clear whether the study took into accounting recent reports indicating that the nation's flagging auto companies will likely abridge their spending on advertisement by $3-8 billion by the end of the year.) Both media are likely to fall behind the Internet within two years, the study predicted, with the Internet taking in $59.8 billion in 2009; broadcast TV, 51.2 billion; and newspapers, $43.7 billion.
05/08/2008
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